Preperation and results are key

Planning and execution are so important as are practical results

OpenFlow and a film-focused OS– although it does sound very useful and that bringing companies together to create software for everyone's mutual benefit is obviously the foundations of Open Source, we have to bear in mind that when it comes to our marketing material and our presentations, that people can be and are naturally fairly skeptical creatures.

Telling people about a longer term broad goal is all very nice, but no one will take us too seriously and won't believe us enough to jump on board the project unless they can see, and perceive some evidence, specifics and planning to see it as realistic and get excited by it :

-evidence – are there existing functional prototypes of this project or its components, are there precedents, or a proof-of-concept?

-specifics – exactly how does the project work on a technical level, what components are there?

-planning – a realistic, researched and detailed roadmap – how are we going to get there? what resources (human/social/physical/financial) are required and where will they come from?

It is absolutely worthwhile telling people about our OpenFlow project as a future goal, but it should be in combination with talking about the day-to-day reality. We do want to encourage people to interact, share and contribute and if everyone can see what we are already working on with Apertus camera and the testing and workflow support then this will hopefully be the case, engagement and excitement in the project.

OpenFlow is a great set of solutions, but it's also quite far-off, so by introducing small practical steps and components are the all-important evidence, the effect of which lasts longer than a flash of inspiration.

To this aim next we will go to the start of the shooting process with the cameras and explain the philosophy behind the Apertusº Axiom 4K Open Source Cinema camera. Beta testing, image examples, and actual footage and examples so we can show what Open Source for Film Production has the capability to offer.